As the business case for accessibility becomes more of a widely recognised concern, the needs of customers with disabilities have moved to the top of the agenda across the board.
Having already implemented a successful programme to fine tune their workplace adjustments mechanism, and built up a large colleague network to identify and address the needs of employees, Barclays is now looking to embed accessibility even further into their culture, encompassing everything about their products and services - from beginning, to end.
Barclays’ IT Accessibility Team has been developing a variety of new resources to aid project teams when they’re thinking about how accessibility should feature in their design process.
One of these is their ‘Diverse Personas’ – a set of profiles of people with a range of disabilities and impairments including dyslexia, colour blindness, cerebral palsy and mental illness - presented as comic book characters. Each profile details the likes and dislikes of the person, which methods they use to engage with the bank and why, how they currently use technology, and, more importantly, how they’d like to use it if they could.
The profiles personify each disability; giving readers ways to relate to the characters through the aspects they share with them, as well as new empathy with the aspects they don’t. They’re helping designers and project teams to better understand and anticipate the needs, preferences and frustrations of these user groups, so they can keep this in mind throughout the design process and implement inclusive design at every stage.
The personas are being made open source to allow suppliers and other organisations to benefit from them too.
To view Barclays’ Diverse Personas booklet, click here.
To view Barclays’ Diverse Personas booklet in plain text, click here.
For more information about accessibility at Barclays, visit: http://www.barclays.co.uk/Accessibility/Accessibility/P1242623451150