Our Partners at Barclays created their Diverse Personas guides to help people designing products and services understand the needs of customers with disabilities. They have been designed to provide an insight into how people with disabilities might interact differently with products and services and are created in consultation with accessibility experts and people with disabilities. The personas can help you to think about the impact on wider audiences, and how to create better products and services for everyone.
The personas are a starting point; each representative persona – as with your customers – could have additional preferences not described in their story here; never forget that every set of human circumstances is unique, and try to avoid a ‘one size fits all’ approach.
Diverse Personas Issue 1 (PDF)
Diverse Personas Issue 1 (plain text)
Diverse Personas Issue 2 (PDF)
Diverse Personas Issue 2 (plain text)