Case study: Barclays introduce beacon technology for disabled customers

On 3 December 2014 to mark United Nations International Day of Persons with Disabilities (IDPD 2014), Barclays introduced pioneering ‘beacon’ technology to improve the customer experience.

Business Disability Forum (BDF) Partner Barclays Bank prioritises accessibility and inclusivity. As their accessibility statement sets out:

“One of our ambitions is to become the most accessible and inclusive bank for all our customers and clients. We do this, not only because it makes good commercial sense, but because it’s the right thing to do. It’s consistent with our values and culture of helping everyone achieve their potential, and consistent with our vision of becoming the ‘Go-To’ bank.”

The Becon service involves the use of a smart phone application that customers use to pre-log information about their disability and any specific needs they may have when visiting the branch.

Elaine Draper, Director of Accessibility and Inclusion at Barclays said:
“The work that we have already carried out around accessibility has raised awareness of the issues that people with disabilities face when entering bank branches.

Beacons are the latest in a long line of innovative initiatives from Barclays designed to make our customers lives easier, particularly important for people with non-visible disabilities – something our customers have told us is an issue”.

Download the full Barclays beacon case study here (PDF) Download the full Barclays beacon case study here (PDF)