What is Digital accessibility?
Digital accessibility is the ability of a website, mobile application or electronic document to be easily navigated and understood by everyone, including those who have visual, auditory, motor or cognitive disabilities.
Why digital accessibility is important?
The modern world is putting the majority of its information “online” yet there are still many who struggle to reach or effectively make use of this due to the information not being accessible to them. Many users use Assistive Technology (AT) to help them lessen the impact of their disability - but poor design can make the AT less effective than they could be, making it more difficult for the user to interact with the digital content.
BDF estimated in March 2016 that £1.8 billion per month was being lost to businesses as disabled customers, and their families and friends, walked away from service providers that were not disability smart. The Click-Away Pound survey is a research survey designed to explore the online shopping experience of people with disabilities and examine the cost to business of ignoring disabled shoppers.
In our ‘Raising digital accessibility awareness across an organisation’ guide, we offer our reasoning and high-level advice as to what this means and what we think you should do to help you achieve this goal.